UFB Direct Airline Rewards: Massive Devaluation Beginning June 1st

Debit cards that offer rewards have been harder and harder to come by, ever since US law capped the maximum fees that card companies can charge retailers in 2010. The most rewarding card that is still open for new signups is the UFB Direct Airline Rewards checking account; debit card purchases offer one mile for every $2 spent.

However, that is set to change on June 1st, with two major changes absolutely gutting the rewards structure and making the card virtually worthless.

Change One: The card will now earn 1 mile for every $3 spent.

Change Two: The card will no longer be eligible to earn rewards at the following merchants: supermarkets, grocery stores, super stores, wholesale stores, discount stores, USPS, and financial or money transfer institutions.

From a manufactured spending perspective, the best use of this card was to purchase money orders from grocery stores or places such as Walmart. However, per the new deposit agreement terms that go into effect June 1st, these will no longer earn any rewards.

Devaluations are nothing new, but this one is particularly saddening due to the loss of another decently solid rewards-earning debit card. Maximize your spend by June 1st to get the most out of your card!


3 comments for “ UFB Direct Airline Rewards: Massive Devaluation Beginning June 1st

  1. John
    May 23, 2015 at 12:12 am

    I used to load Serve using my UFB card at Walmart. Since this is no longer an option, is there any use for this account or better to close it?

    • May 29, 2015 at 1:02 pm

      At 1 point every $3, it’s not worth the trouble for me to buy money orders via debit or load to Redbird. I decided to kick mine to the curb.

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